The art of the winemaker
Launch a range of own labels wines from the countries best known for the grape varietals.
Leverage art to emphasize the provenance of the wine while building in an element of humour to attract attention and drive trial in-store. We also introduced an internal competition to involve the wine and retail teams in coming up with their own interpretations of famous pieces of art. The best suggestions won tickets to visit the Louvre nd a case of wine.
Naming, branding, packaging and POS.