![Al Jalila Foundation | ATOM Dubai](https://www.upandatom.biz/wp-content/uploads/2021/11/ajf-main.jpg)
Your gift, their smile
Brief
To come up with a name, logo, partner toolkit and supporting merchandise to promote Al Jalila Foundation’s Ramadan Fundraising Initiative, enabling the charity to enlist F&B partners to raise money in support of a great cause.
Lowdown
Aptly named Basma, the Arabic for smile, the campaign logo and messaging reflected the essence of their goal – ‘Your Gift, Their Smile’. We created a Basma toolkit to help F&B outlets select and execute their preferred method of participation. The toolkit included guidelines and ideas for fundraising activities such as giving a percentage of sales, specific menu items or set meals, special
tables or evenings dedicated to the campaign.
Deliverables
Name, logo, slogan, advertising campaign, partner toolkit and a wide range of supporting campaign merchandise.
![Al Jalila Foundation | ATOM Dubai](https://www.upandatom.biz/wp-content/uploads/2021/11/ajf1.jpg)
![](https://www.upandatom.biz/wp-content/uploads/2021/12/basma2.jpg)
![basma3 basma3](https://www.upandatom.biz/wp-content/uploads/2021/12/basma3-685x345.jpg)
![basma4 basma4](https://www.upandatom.biz/wp-content/uploads/2021/12/basma4-685x345.jpg)