ATOM Dubai – Brand, Advertising, Digital

Healthcare

Al Jalila Children’s Hospital

WHEN CHILDREN IMAGINE, MAGICAL THINGS HAPPEN

A gift from Sheikh Mohammed to children living in the UAE, Al Jalila Children’s Specialty Hospital is the first hospital in the region dedicated to treating children. Hospitals can be scary places but great care has been taken to create a less intimidating environment. This together with the tagline ‘A place where I can be a child’ gave us the inspiration to create an opening campaign (press, radio, outdoor, video) showing children using their imaginations to transform what can be a frightening experience into something fun and exciting.

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Moorfields

ABSOLUTE PRECISION

We focused on British healthcare standards and precision through establishing the connection with famous icons while taking advantage of tactical opportunities as and when they arose (e.g. England being robbed by a blind linesman at the 2010 World Cup). The website has been central to our strategy and as well as creating English and Arabic versions we have kept it regularly updated leading to a 40% increase in traffic every year since 2008.

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