REASONS TO BE CHEERFULL
Consumer insight: Dubai had suffered its first dip in its seemingly never ending charge up the best place to live and visit league table. Depression set in and people quickly forgot how lucky they are to live in such an amazing place. The sociability and good times associated with responsible drinking gave us the perfect opportunity to remind people how lucky they are to be living in a tolerant, welcoming, sun drenched city by the sea. The campaign worked beautifully through every consumer touchpoint from conventional advertising to shopping bags, coasters and staff programs to deliver happiness all round.