DON’T BE A CHANCER!
Not having a liquor licence in Dubai is a big risk if you are a resident and like a tipple. We developed a campaign highlighting the dangers in a visually interesting way for MMI and threw a bit of clever copy into the mix! Some of the executions used sporting analogies to get around the ban on advertising alcohol in the UAE. What we delivered: Campaign Theme. Advertising. POS. Collaterals. Event Branding. Social Media Activation Platform.