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The Power of Pink

By / The Unsung Heroes / Comments Off on The Power of Pink

Being a mother of five and the wife of an ice-cream vendor from one of the poorest villages in India did not stop this inspirational woman from standing up for women’s rights. Nothing could keep her from seeking justice, even if she had to wield a bamboo stick to get the job done.

Avengers in Pink

It all began when Sampat Pal Devi, the daughter of a poor shepherd from Banda, Uttar Pradesh, a village in Northern India, saw a man mercilessly beating his wife. She begged him to stop, but what she received in return was abuse for her insolence. The following day, she rounded up five women armed with bamboo sticks and evened the score.

The Gulabi Gang

Since then, women from far and wide have joined Sampat Pal Devi to create a sisterhood that watches out for its own. In 2006, they made their movement official by donning pink saris and calling themselves the Gulabi Gang. Today, they champion for the voiceless, fight corruption in the community and have dedicated their cause to giving women back their power – the power of pink.

Empowering women

With education for girls taking a backseat to child marriages that often result in domestic violence and dowry deaths, the Gulabi Gang have made it their mission to support and train women to develop skills that will allow them to become more independent. Striving to resurrect basic human rights for women, these justice-driven band of women promote education, expose corrupt government officials and even settle domestic disputes.

A rebel with a cause

Defying her parents to go to school, married off at the tender age of nine and a mother at only 13, Sampat Pal Devi worked as a government health worker before becoming a social crusader. She is living proof that with sheer courage and determination, one person can make a difference and pave the path for future generations. That’s why Sampat Pal Devi and her Gulabi Gang have made it into our personal hall of fame.

To find out more about the Gulabi Gang, what they do and how you can help, visit https://gulabigang.in/case-studies.php

The Lemonade Stand

By / The Unsung Heroes / Comments Off on The Lemonade Stand

This is the story of Alexandra ‘Alex’ Scott. A courageous and benevolent visionary who sparked a foundation that has gone on to raise over $80 million to combat childhood cancer. That in itself is inspirational; what you don’t know is that Alex was only four at the time and fighting for her own life.

Fighting childhood cancer, one cup at a time

Alex, as she fondly became known, was born in Connecticut, USA on January 18, 1996. Shortly before her first birthday, she was diagnosed with neuroblastoma, a type of infantile cancer, that would shape her entire childhood. Following a stem cell transplant the day after her fourth birthday, she decided to set up a lemonade stand to raise money for her hospital, so that they could help others like they had helped her. True to her word, Alex held a backyard lemonade sale after her release from the hospital and helped raise an astounding $2,000.

“I think if we all work together, we can do it.”

Every year after that fateful day, Alex and her family would hold lemonade stands while still battling her cancer. The story of this remarkable young child spread far and wide, inspiring others to hold their own lemonade stands and donate the proceeds to Alex’s cause. By the summer of 2004, with the help of people from across the globe, Alex finally achieved her personal goal to raise $1 million for cancer research. Tragically, she passed away shortly after at the tender age of eight.

Alex’s Lemonade Stand Foundation

To continue Alex’s inspirational legacy, her family officially established Alex’s Lemonade Stand Foundation on what would have been her ninth birthday. Since its inception, the foundation has fueled lifesaving clinical trials, funded 1,000 grants at over 135 institutions, supported families seeking treatment with travel funds and even gathered over 90 top scientists and researchers from around the world to find better treatments and cures for childhood cancer.

alex-lemonade-stand
alex-s-lemonade-stand

When life gives you lemons

We can’t imagine how we would react to being diagnosed with cancer, let alone learning that our child may suffer from it. It takes immense fortitude to combat such an unforgiving disease. To turn such adversity and tragedy into a life-affirming cause that promises hope to others and cures in the future makes us think twice about how we deal with what life throws at us. So, thank you Alex for making an indelible impact on us and for teaching us to look beyond ourselves and make lemonade.

To find out more about Alex’s Lemonade Stand Foundation and how you can get involved, visit https://www.alexslemonade.org/about/meet-alex

The Unsung Heroes

By / Be Inspired / Comments Off on The Unsung Heroes

For some, creativity isn’t just the way they think. It’s the way they live their lives to bring changes to the people around them. At ATOM, we believe inspiration is everywhere and creativity is inspiration put into action. Presenting, the unsung heroes of our time. They are not celebrities. They lead ordinary lives but strive to bring extra ordinary changes to the lives of millions. They receive no parades or holidays. We salute them- precisely because their lives inspire.

Pastor Lee-Jong-rak:

A pastor in S. Korea who created “baby box”. He attached the box to the side of his house, to allow parents to deposit their mentally handicapped or unwanted babies, to stop them being abandoned.

Gulabi Gang:

A group of female Indian vigilantes, who all wear pink sarees. The group fight against child marriages, the dowry system, domestic violence and female illiteracy.

Alexandra Scott:

When diagnosed with cancer, Alexandra started a lemonade stand with her brother to raise money in support of finding a cure. By the time she passed (just 8 years old), she had raised +$1m. the stand has since become a charity foundation raising over $120m.

Dr. Sanduk Ruit:

An eye surgeon from Nepal who has restored the sight of over 120,000 people across Africa and Asia. For his work in taking quality, life-transforming cataract surgery to the poorest, he has been referred to as the “God of Sight”.

Elspeth Beard:

An astonishing achievement of its time for a woman to take such a challenge which is extremely rare. An architect and motorcyclist, who is noted for being the first English woman to ride a motorcycle around the world.

Gulabi Gang
Alexandra Scott