ATOM Creative Agency Dubai

The Lemonade Stand


When life gives you lemons

We can’t imagine how we would react to being diagnosed with cancer, let alone learning that our child may suffer from it. It takes immense fortitude to combat such an unforgiving disease here. To turn such adversity and tragedy into a life-affirming cause that promises hope to others and cures in the future makes us think twice about how we deal with what life throws at us. So, thank you Alex for making an indelible impact on us and for teaching us to look beyond ourselves and make lemonade.

To find out more about Alex’s Lemonade Stand Foundation and how you can get involved, visit