ATOM Dubai – Brand, Advertising, Digital, Social

The Lemonade Stand

This is the story of Alexandra ‘Alex’ Scott. A courageous and benevolent visionary who sparked a foundation that has gone on to raise over $80 million to combat childhood cancer. That in itself is inspirational; what you don’t know is that Alex was only four at the time and fighting for her own life.

Fighting childhood cancer, one cup at a time

Alex, as she fondly became known, was born in Connecticut, USA on January 18, 1996. Shortly before her first birthday, she was diagnosed with neuroblastoma, a type of infantile cancer, that would shape her entire childhood. Following a stem cell transplant the day after her fourth birthday, she decided to set up a lemonade stand to raise money for her hospital, so that they could help others like they had helped her. True to her word, Alex held a backyard lemonade sale after her release from the hospital and helped raise an astounding $2,000.

“I think if we all work together, we can do it.”

Every year after that fateful day, Alex and her family would hold lemonade stands while still battling her cancer. The story of this remarkable young child spread far and wide, inspiring others to hold their own lemonade stands and donate the proceeds to Alex’s cause. By the summer of 2004, with the help of people from across the globe, Alex finally achieved her personal goal to raise $1 million for cancer research. Tragically, she passed away shortly after at the tender age of eight.

Alex’s Lemonade Stand Foundation

To continue Alex’s inspirational legacy, her family officially established Alex’s Lemonade Stand Foundation on what would have been her ninth birthday. Since its inception, the foundation has fueled lifesaving clinical trials, funded 1,000 grants at over 135 institutions, supported families seeking treatment with travel funds and even gathered over 90 top scientists and researchers from around the world to find better treatments and cures for childhood cancer.

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When life gives you lemons

We can’t imagine how we would react to being diagnosed with cancer, let alone learning that our child may suffer from it. It takes immense fortitude to combat such an unforgiving disease. To turn such adversity and tragedy into a life-affirming cause that promises hope to others and cures in the future makes us think twice about how we deal with what life throws at us. So, thank you Alex for making an indelible impact on us and for teaching us to look beyond ourselves and make lemonade.

To find out more about Alex’s Lemonade Stand Foundation and how you can get involved, visit https://www.alexslemonade.org/about/meet-alex