ATOM Dubai – Brand, Advertising, Digital

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Wafi

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TRANSFORMATION

While the mall is being renovated to revive its appeal amongst discerning shoppers they needed to create a vibrant backdrop to cover all of the white hoardings. We created a visually stunning series that has helped the mall project a bright future. By treating it as an advertising brief and developing a campaign idea with intrigue we added another layer of engagement above and beyond the usual bland coverings other malls typically indulge in.

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ADIB

BANKING AS IT SHOULD BE

The bank’s goal is to increase card usage and service take up (e.g. loans, mortgages, insurance etc) amongst customers and to attract new customers in the expat segment. This is being achieved by highlighting customer-relevant benefits and creating incentivised promotions to existing customers through direct marketing which drive increased activity. To further capitalise on the campaign, advertising is used to attract prospective customers.

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Illusions

AHEAD OF TIME

It’s always great to come across companies that were established in the Middle East and are now doing outstandingly well in the west. Illusions super smart software technology is a pioneering cloud based platform for the fast evolving travel sector. We worked our magic to bring their leadership position alive in the more conservative world of B2B advertising through a quirky campaign that is getting noticed, talked about and acted on.

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Foresight

SEEING IS BELEIVING

As volunteers the Foresight team worked incredibly hard organising fund raising events. We provided extensive support through online and offline communications including developing attention-grabbing advertisements to engage with the community and get them involved in imaginative events like ‘Dine ForeSight’. One of the research projects they part funded made a historical breakthrough in gene therapy returning partial sight to someone who had been blind from the age of 5!

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Kassab

GET NOTICED!

What better way to get noticed than revive the pop art of the late, great Roy Lichtenstein. Simple messages captured on a bright, bold canvas that screams look at me! It took a while for advertisers to work out just how successful the metro would be but now they have got the hang of it space is at a premium.

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getthat.com

By / Work / Comments Off on getthat.com

EVERYTHING WITHIN EASY REACH

Octopuses are nature’s multi-taskers and with 8 arms able to move in a multitude of different directions it’s easy to see why.

These ambidextrous creatures inspired our creativity for GULF NEWS online classifieds – getthat.com. A one-stop portal where you can sell your preloved items or even make your next career move, easier than ever before.

What we delivered: Launch Campaign; Print, Cinema, Out-of-home, Online Advertising and Direct Mail.

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St. Regis

BEYOND EXPECTATIONS

We built strong stories around the new St. Regis hotel on Abu Dhabi’s corniche and each of its restaurant offerings, while emphasising the exceptionally high standards associated with a brand operating at the luxury end of the highly competitive hospitality market.

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Sipchem

EXCELLENCE EVERYWHERE

A clear business strategy gave the foundation for us to conceive a robust and meaningful brand strategy. Humanising big industrial businesses is crucial to gaining traction amongst the stakeholders, from high net worth investors to Joe Public. Beyond Discovery and Design, ATOM is supporting the business transformation, activating top down and ground up initiatives to create alignment within their vast teams.

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TDIC

TAKING RESPONSIBILITY

The vision of the late Sheikh Zayed Bin Sultan Al Nahyan, Desert Islands plays a key role in Abu Dhabi’s efforts to build a sustainable future in tourism while conserving and promoting local traditions. It was a great privilege for ATOM to be engaged to help protect, nurture and develop a way of life that evokes deep emotional connections amongst its proud people.

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Weber

MEN DON'T COOK...

. . . they grill! With a climate that screams BBQ as often as possible Weber as makers of the best gear are in a perfect position to dominate the market. Having observed that men grab the tongs and take the glory we went full on to deliver the message to our primary audience through a series of online and offline ads, media activations and events all around what boys do to prove they are men!

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