ATOM Dubai – Brand, Advertising, Digital

Al Jalila Children’s Hospital

WHEN CHILDREN IMAGINE, MAGICAL THINGS HAPPEN

A gift from Sheikh Mohammed to children living in the UAE, Al Jalila Children’s Specialty Hospital is the first hospital in the region dedicated to treating children. Hospitals can be scary places but great care has been taken to create a less intimidating environment. This together with the tagline ‘A place where I can be a child’ gave us the inspiration to create an opening campaign (press, radio, outdoor, video) showing children using their imaginations to transform what can be a frightening experience into something fun and exciting.

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