ATOM Dubai – Brand, Advertising, Digital

Agency Life

Agency Life

AGENCY LIFE

We are all about creating the right chemistry internally and externally which greatly helps guide every decision we take (we practice what we preach and went through an empowering brand discovery process).

Living in the Loft Offices we cleverly noticed our office was designed as a home rather than office space. The natural outcome was to make our office more homely than your average work space. This seemed to fit in well with the growing trend towards working from home – we work from home at work if that makes sense!

SHOW AND TELL

Brilliant storytelling, beautifully shot and incredibly uplifting. The sheer breadth and imagination of this film is truly inspiring and the Cannes Grand Prix totally deserved. It’s right up there with the best ads of all time.
WE’RE THE SUPERHUMANS
CHANNEL 4 | BLINK PRODUCTIONS | 2017Film Craft – A01 Direction

magazine-club

MAGAZINE CLUB

Our mid-week Club Pow Wow is where we share some of the best articles related to a specific topic of the week. This week we were inspired by The Aerial Awards who celebrate the Best of British Radio Advertising and the people who are behind the ads. Some of our favourites were Transport for London, Honda and Specsavers. All using a different approach and making clever use of accents to leverage stereotypes.

chemistry-lab

CHEMISTRY LAB

Every Thursday morning at nearly the crack of dawn we take time out to learn a little bit more about each other and the cultures we come from. Our latest theme is favourite places in Dubai – it’s really fascinating uncovering hidden gems but Caribou Coffee at The Greens and Cheesecake Factory, really Nouha and Rama!

1

BOYS CORNER

Time for albums of the year, far superior top 5’s to the NME and Guardian’s lists!

KP

Tony Dodds

Andy Fenton

Charlatans:
Different Days
Arcade Fire:
Everything Now
Reverend and the Makers:
Death of a King
Ghostpoet:
Dark Days + Canapés
The National:
Sleep Well Beast
The National:
Sleep Well Beast
British Sea Power:
Let The Dancers Inherit The Party
War On Drugs:
A Deeper Understanding
LCD Soundsystem:
American Dream
Kurt Vile and Courtney Barnett:
Lotta Sea Lice
LCD Soundsystem:
American Dream
Slowdive:
Slowdive
The National:
Sleep Well Beast
Arcade Fire:
Everything Now
The XX:
I See You
*Tony Dodds (wine whiz at MMI)
**Andy Fenton (wine whiz at MMI)

CURRENT FAVOURITES

Music: Jack White, Boarding House Reach
Film/TV Show: Three Billboards and Lady Bird and I Tonya
Book: Philip Pullman, La Belle Sauvage
Food: Sean Connolly @ Dubai Opera, delicious
About: Biffy Clyro at the Hard Rock Café, proper excited