Agency Life

Agency Life | ATOM Dubai - Brand, Advertising, Digital

Agency life

We are all about creating the right chemistry internally and externally which greatly helps guide every decision we take (we practice what we preach and went through an empowering brand discovery process).

Living in the Loft Offices we cleverly noticed it was designed as a home not office space. The natural outcome was to make our office more homely than your average work space. This seemed to fit in well with the growing trend towards working from home – work from home at work (see what we did there)!!

Show AND Tell

Brilliant storytelling, beautifully shot and incredibly uplifting. The sheer breadth and imagination of this film is truly inspiring and the Cannes Grand Prix totally deserved. It’s right up there with the best ads of all time.
CHANNEL 4 | BLINK PRODUCTIONS | 2017Film Craft - A01 Direction

Magazine Club | ATOM Dubai - Brand, Advertising, Digital

Our mid week Club Pow Wow is where we share some of the best articles related to a specific topic of the week. This week we were inspired by The Aerial Awards who regularly celebrate the Best of British Radio Advertising and the people who are behind it. Some of our favorites were Transport for London, Honda and Specsavers. All using a different approach and different accents.

Chemistry Lab | ATOM Dubai - Brand, Advertising, Digital

Chemistry lab

Every Thursday morning at nearly the crack of dawn we take time out to learn a little bit more about each other and the cultures we come from. Our latest theme is favourite places in Dubai - it's really fascinating uncovering hidden gems but Caribou Coffee at The Greens and Cheesecake Factory, really Nouha and Rama!

Boys Corner | ATOM Dubai - Brand, Advertising, Digital
Boys corner

Time for albums of the year, far superior top 5’s to the NME and Guardian’s lists!


Parquet Courts:
Human Performance
PJ Harvey:
The Hope Six Demolition Project
The Comet Is Coming:
Channel The Spirits
Primal Scream:
The Pixies:
Head Carrier


Moon Shaped Pool
Michael Kiwanuka:
Love + Hate
Place for us to dream
Car Seat Headrest:
Teens of Denial
Nothing Gives


David Bowie:
Michael Kiwanuku:
Love + Hate
Primal Scream:
Moon-shaped Pool
Nick Cave & The Bad Seeds:
Skeleton Tree

*Tony Dodds (wine boffin at MMI)
** Andy Fenton (ex wine guru)
Current favourites | ATOM Dubai - Brand, Advertising, Digital

Current favourites


Music: Ghostpoet: Dark Days & Canapés (out 18th August)
Film/TV Show: Handmaid’s Tale (Hulu and Channel 4)
Book: Matthew Kneale: The English Passenger
Food: Home alone so it has be Ravi's, AED 127 for five of us!
About: Found the gym at Emirates Golf Club
Excited: Game of Thrones Series 7, enough said!