ATOM Powered – single minded, multi-channel advertising
Smart people are forever trying to reinvent advertising but the effectiveness of honing in on a single minded proposition hasn’t changed since the days of Lord Kitchener’s Your Country Needs You or Guinness Is Good For You from the first half of the 20th century and Mad Men (minus the sexism and smoking) from the golden days of Maddison Avenue. We get our ideas from the world we inhabit; inspiration is everywhere!
CAMPAIGNS BUILD BRANDS
There is always a place for tactical ads, for example, to promote a blockbusting offer, but at ATOM we think in terms of campaigns that can be unleashed across multiple channels from offline and online ads through to the ever growing world of social channels. We always keep the brand purpose front and centre in making sure ad campaigns we create fit the brand story in a consistent and meaningful way.
GREAT CREATIVE MAKES A DIFFERENCE
Great creative sells itself, you unveil, stand back, milk the applause and take a bow! The clever trick the creative team at ATOM work very hard at is making sure that a TV ad or video where you have the advantage of sound and vision, translates seamlessly to the more challenging world of, for example, out of home advertising or a radio ad.
WORDS AND PICTURES
One of the great challenges in this region is creating ads that conform to cultural sensitivities while appealing to a multinational audience representing many cultures and beliefs. Capturing the essence of Arabic copy in an English adaptation or vice versa is a key component of creating ads that appeal to different nationalities. This requires skill, determination and knowledge of the game, qualities we have in abundance at ATOM.
If you’ve got an advertising challenge you would like our help with, please get in touch with your brief.