{"Name":"Moorfields","Caption":"The opening of a great British institution","Brief":"Find a way of highlighting Moorfields Eye Hospital truly impressive heritage and excellence.","Details":"We focused on British standards and precision through establishing the connection with famous icons while taking advantage of tactical opportunities as and when they arose (e.g. England being robbed by a blind linesman at the World Cup). The website has been central to our strategy and as well as creating English and Arabic versions we have kept it regularly updated leading to a 40% increase in traffic every year since 2008.","Thumbnail":"/media/2136/moorfields.jpg","Images":["/media/2138/moorfields_01.jpg","/media/2144/moorfields_02.jpg","/media/2150/moorfields_03.jpg","/media/2156/moorfields_04.jpg"]}