{"Name":"MMI","Caption":"Reasons to be Cheerful","Brief":"Develop an umbrella campaign to promote MMI\u2019s retail locations, drive liquor licence applications, increase store traffic and sale value per visit.","Details":"Consumer insight: depression has set in while the sociability and good times associated with responsible drinking gave us the perfect opportunity to remind people how lucky they are to be living in a tolerant, welcoming, sun drenched city by the sea. The success of the campaign was measured in all of the smiling faces shopping in MMI where the cheeriness of the staff also helped increase sales.","Thumbnail":"/media/2096/mmi.jpg","Images":["/media/2098/mmi_01.jpg","/media/2104/mmi_02.jpg","/media/2110/mmi_03.jpg","/media/2116/mmi_04.jpg","/media/2122/mmi_05.jpg"]}