{"Name":"Jumeirah","Caption":"Whatever the weather","Brief":"Launch a global digital campaign to publicise winter break offers throughout all of Jumeirah\u2019s luxury hotels and resorts.","Details":"Moving away from traditional digital creative so often lost to \u2018banner blindness\u2019 the team worked up a contextual placement of a real time weather feed in banners on weather channels of leading digital media properties in London, Dubai and New York. Banners informed potential guests about the weather in all three cities within a single creative execution. Global ROI soared to $16 for every $1 invested.","Thumbnail":"/media/2028/jumeirah.jpg","Images":["/media/2030/jumeirah_01.jpg","/media/2036/jumeirah_02.jpg","/media/2042/jumeirah_03.jpg","/media/2048/jumeirah_04.jpg"]}