Brief: Who, what, when and where

Lowdown: Once we finished celebrating our first major client win and beating an agency of 60 people in the process (we were 3 at the time) we got stuck in to finding out everything there is to know about MMI's liquor licence database and wine society members.

Being a selfless bunch, we then developed a data analysis tool that gives MMI 24/7 access to individual spend data, by brand, by location, by volume by age by nationality. you get the picture. the only thing it doesn't do is pour the drinks. BACK