Brief: Find a way of promoting a bin end sale and wine tasting event without using the word "bin", or "end" and while you're at it, don't mention the wine...
MMI needed an awareness drive an market in which you cannot advertise alcohol.

Lowdown: "Is it like rubbish bins or dumpsters?"
Given we live in a melting pot of cultures this question was inevitable. We also needed to be sensitive to market forces as we cannot advertise alcohol in the UAE and the WEBsite needed to integrate with the ads.

We had a lot of fun developing an innovative and culturally sensitive campaign that delivered the idea in a universal language along with a whole bunch of thirsty people (sorry wine connoisseurs) to the event.

Massive savings and signups for the all important liquor licence. ATOM saves the day! BACK