Brief: Grab a Bud, Get Bucks, Bid For Prizes

Lowdown: Create a new currency in the form of Budweiser Bucks and become the first agency in the world to develop a localised version of the biggest ever online promotion by an alcohol brand. Unfortunately, we didn't get to go to watch Man United play at Old Trafford but wearing our West Ham scarves in the local hostelries may not have gone down too well with the natives
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