Brief: Give 'em what they want what they really, really want.

Lowdown: Playing support to the Advertising lead, Digital tuned up, played a belting set and took a bow in the process of developing an engaging microsite to support Dubai's first vote on which bands the city wanted to see in concert.

With the ability to send in video votes via our online app, we soon gained a proper perspective on what gets the crowd through the doors and on their feet. BACK