Brief: Communicate the quality of our product through brand and packaging, and fulfil our rightful place as category leaders in luxury dates.

Lowdown: We had to set a strict ration amongst the team on the number of dates we could eat per day. Loving the product probably had a part to play in bringing this brand to life. With a clear proposition of premium gift-giving, Nadiya began to take shape: from developing the identity, the styling cues and the architecture under which this brand would communicate, we then tested and experimented with the practical applications of packaging. A real jewel in our crown as Nadiya holds secure its position at the top of premium luxury dates, whilst we continue to support our client in developing new products. BACK