{"Name":"Air Miles","Caption":"Brand Campaign","Brief":"Bring alive Air Miles' core proposition \u2013 turn everyday shopping into fantastic rewards.","Details":"Great advertising is observational and having witnessed at first hand the transformation of grocery shopping at Spinneys using a HSBC credit card into an iPod the seeds of a great idea were sown. With membership and engagement on the up Air Miles is busy planning for regional domination.","Thumbnail":"/media/1754/airmiles.jpg","Images":["/media/1757/airmiles_01.jpg","/media/1763/airmiles_02.jpg","/media/1769/airmiles_03.jpg","/media/1775/airmiles_04.jpg"]}