Brief: Improve the standard of refereeing at major sporting tournaments.

Lowdown: We may be no good at football but we have the best eye hospital in the World.  With so many shocking refereeing decisions blighting the World Cup this was an opportunity too good to miss.  Our up for it Client wanted to run this as an online and offline campaign but got the red card from the Ministry of Health so it was just sent out as a viral.  BACK