Brief: Publicise a bin end sale without mentioning the word alcohol or letting slip that the wines on offer were waifs and strays.

Lowdown: We took a trip back in time and resurrected the B-movie genre in creating a visually stunning campaign that covered all sorts of wild and whacky ideas including making a giant grape crashing into the roof of a car. Some thought the grapes were a little bit scary, maybe we could develop a horror movie script around these juicy little devils. BACK