Brief: Create a stand out campaign to generate awareness and support for events for a very worthwhile charity that is funding research projects which are making real progress into finding cures for blindness.

Lowdown: We kept thinking emotive but then it dawned on us that it was a tough battle to win given the million and one worthwhile causes out there. The focus (excuse the pun) became establishing a credible charity that people recognised and were proud to support. One of the research projects they have part funded has made a historical breakthrough in gene therapy returning partial sight to someone who has been blind from the age of 5. BACK