Finding Inspiration

Newton discovered gravity while sitting underneath an apple tree minding his own business. Similarly our team find their inspiration to create game changing ideas at the oddest moments and in the most unlikely places. Please take a bit of time to explore and discover a few examples of where our Newton moments have taken our clients.

Air Miles : Brand Campaign

Brief: Bring alive Air Miles' core proposition – turn everyday shopping into fantastic rewards.

Lowdown: Great advertising is observational and having witnessed at first hand the transformation of grocery shopping at Spinneys using a HSBC credit card into an iPod the seeds of a great idea were sown. With membership and engagement on the up Air Miles is busy planning for regional domination.